The review about this product
First, some disclosure: I received an advanced copy of "To Sell is Human," and I interviewed Daniel Pink on my podcast "Social Triggers Insider." That said, there are three main reasons why this book is a must-read:
1. Even though the official statistic is "1 in 9 people" are in sales, the truth is, everyone is in sales. 1 in 9 people earn a commission for it, the other 8 live and die by their ability to sell... and they don't even realize it. Whether they're negotiating a raise from their boss, convincing their child to do homework, or turning a prospect into a client, their success depends on their ability to sell someone on something--and Dan Pink shows those people how to do it.
2. There are some huckster salesman that give honest people like a bad rep. What's weird is, I thought these hucksters were just bad people, but I've come to discover otherwise. It turns out there are sales trainers who teach their students to lie to get the sale, but this book will shows the liars that there's a better way.
3. Many mainstream books like this are "high level." They tell a great story, share interesting research, and give you ideas on how oyu may apply this to your life. Dan Pink's book is different. Between the "frames" for selling, and the 6 new types of pitches (they replace the elevator pitch), you get a complete tool-belt of strategies and tactics that you can begin using TODAY. Additionally, he's got these great "Sample Cases" mixed throughout his book where he shows you exactly how to use some of the tactics and strategies he shares.
That all said, I'm happy to have read this book, not once, but twice. I also admire the fact that he paid special attention to all of his sourcing because I'm the type of guy who reads all the source material..
